CultInsight

       This first post about the section that has been called “ Audiences, Marketing and Communication ” can be a bit hard to understand at first,especially its intention, but I’ll try my best to make it easy. In order to focus on what we, as artists and cultural managers, want to know about our audiences , a perused research about how people participate in culture needs to be done.       Culture has obviously a quite big social and informal dimension, so some of its aspects are hard to measure. Nevertheless, the UNESCO Framework for Cultural Statistics includes both formal activities, such as performances or paid attendance, and informal ones, which are not linked to any monetary payment. Thus, it differentiates cultural “consumption”, in which money is involved, from cultural “participation”, which refers more to amateur or unpaid practices. Nevertheless, polls about cultural participation refer to both consumption and what has been defined as p...

     What is the first thing that comes to your mind when talking about cultural management? Maybe some of you haven’t even heard about this before, or don’t really know what it is about. Maybe you are studying to become a professional cultural manager or related, or perhaps you’re just curious about all these. Well, either way I’m happy to inform you’ve reached a nice place to learn and discover about culture in its wider scope.          The aim of CultInsight is to show you how culture is created and how it can be managed. We won’t be talking only about one topic. This digital space will provide you both basics and more advanced knowledge about everything in which culture is involved. Different sections will be created, which will consist of: Current affairs related to the performing arts and music internationally. Concert critics from the cultural manager’s point of view: what is nicely done and what is not. What we can improve as artists or pr...